Celia Arellano | Better Bully
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Custom Field

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Date

20 November

Category
Design, Illustration, Web design
About This Project

I created the entirety of Better Bully’s image to portray their fun yet professional service. The main focal point for the brand is the humorous illustrated bulldog who features on all pages and sections, but isn’t overused. Creating this digital character in the light of a superhero contributes to the relaxed but reliable image of the online go-to for anything bulldog!

Bright colours play a large part in bringing this web design to life and remain consistent throughout. An inclusive yet approachable world for bulldog owners is created through a sense of community which is enhanced in their multifunctional website. The easily-navigable web design adheres to their friendly persona yet maintaining maturity at the same time through the inclusion of photos as well as digital characters.