The main goal of this project was to design the identity, develop illustrations and build a beautiful website for MyPet. The illustrations had to reflect the purpose of the website: to be a fun and friendly place for pet owners to learn, discover and engage. They also needed to reflect the brand’s values by being fun, trustworthy, friendly and innovative.
I developed the visual style for the brand and created custom icons and illustrations of cats and dogs for the home page and other sections of the website, as well themes for MyPet’s Twitter and Facebook pages, newsletters and T-shirt designs. In addition, I also created all of the designs for MyPet’s iPhone App.