Celia Arellano | Bedbugs Intimates
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Custom Field

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Category
Branding, Design, Illustration
About This Project

This was a branding project for a new line of nightwear where I was asked to develop the logo, labels, packaging, as well as the complete identity of the brand. BedBugs is the newest evolution of contemporary women’s intimates that combines unique designs with fun patterns and confortable fabrics for an effortless chic look. I wanted the brand to be very feminine and friendly, but wanted to move away from the typical “sexy” look that most lingerie brands tend to go for. Through the use of illustrated insects for the logo and patterns, the brand dares to be different, taking an unique and exciting approach to its visuals, which are delicate yet somewhat obscure and intriguing.

Designed as Creative Director at Graham Fifteen.